https://www.hanrykluk.com/work daily 1.0 2026-03-20 https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1719952722068-CG9R6U52Y0N6TGKUEWAT/banner.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1719952803921-2P40E14MM41LZGA81CI3/banner.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1719968488029-NU39TS3I6J56NQJQRD6X/banner.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1720077514346-MU38SNMZ3J1N9NSKBXDN/banner.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1720078825350-IYS62M7SQERQKZK5HNZ5/banner.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1720595499285-BMAZL9U4P8DJBV9B85C9/banner.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1722481761158-SLGAWXL34CKXMQR2CHDW/banner.png Work 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https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596065541598-OD5MF6YGGF07O2HUUGUF/IMG_0903.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596065496348-XCV6FR372BZBSFOD45AG/IMG_0902.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596065450212-9LQCPG7EKC76AZH93QC0/IMG_0901.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596065368417-Y4VPINL9JRXBZVCBTSE7/IMG_0900.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1580691980462-WFK5RZOHM1Z7RVPP4F9M/wireframes%402x.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1580733176508-9T7LMTS1IN5O87VEIAZN/old+dash.gif Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1580733444957-V332HDV1ZGBOSYP196NN/intercom.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596069834192-SU26BSVE0TWKYRX5VW6M/test.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1580727328647-TEJDXCD0560BGPNPWPYF/Feb-03-2020+11-54-24.gif Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1580719338090-NZ6EPTBV01EHUAGBJQ5Q/marcela.jpeg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596076015811-H0PGKHLEJRUOQYH93KX9/research.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596040722942-1ZIL4EVKOR23JNJPZMEF/image--016.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596040702496-W6OZN0NBKN67N8O4AGS6/image--012.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596043519148-WDFFPS77MHAUQZIFC9LO/annie-spratt-AkftcHujUmk-unsplash.jpg Work - Max De Groot Software engineer Early adopter Used to search for promotions Wants to take care of his car and family Car: Volkswagen Golf 2016 Blue; Plate RG-NF-28 Motivations: Save money for the baby; Avoid risks in the traffic; Jobs to be done: Find a better insurance plan for the car; Apply for the insurance. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596085086527-4903O30TV70OR4ENUIAM/image--022.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596044870355-52ZMTH0LQE1Y4OBB37YA/Jul-29-2020+18-44-37.gif Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596082140945-VHEXW7VVEQPEPVZ84N0E/Styleguide.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596082363862-IRHSTKHALC56AW1XCRHN/image--044.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596082612672-P6B5JHS44EXC2QP14RWD/location.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596082579014-5C9M4GDCFVFC7IXCICDQ/Location%2Bweb.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596058579876-KX2U0DEKH2EV0NR9TD1C/car+mobile.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596082813901-Q8QH83WYVI078NDDKEVR/car%2Bweb.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596083046684-3M8KEKNG3WA0JCPS8L84/Driver.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596083220000-YV1KMU60NZMMTUP4ZK7A/Driver.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596083186419-1U6I984WV4CA1Z4XOL2X/Aditional+information.png Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596083254851-2VBQJ065X5B7OP8GPAFF/Additional%2Binfo%2Bweb.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596083334967-1TZV3DXQSMAK6VUT7MQB/Quotes.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596083403912-6R3LJ463AEHW5P6HXR3Q/Quotes%2Bweb.jpg Work https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/bb19fd9f-cfad-49a1-9681-2c311efc04ba/workflow.png Work - Make it stand out Detailed workflow with step by step process to create or consume components https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1980541a-63d2-4a4c-a52e-0d1a491940fd/form+input+molecule.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/9dc74a96-07c3-46dd-be0b-bd412bf28de2/sanofi_documentation.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/13d64584-af25-42c3-94f8-52e757aec521/typography+tokens.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/d7478a6a-1002-493e-b110-4e86ba527d7c/components.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/8746b941-4cab-4a4e-bf5c-aee626e91d80/user+research.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/a3d09bb6-1294-4a07-9469-1ce0ffd26abb/screenflow.png Work - Make it stand out New IA including Desktop flows https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/401f5413-748f-4fe8-8c77-e00ac9367cc4/redesign.png Work - Make it stand out New illustrations were made to replace the old assets. Several aspects were considered on the new designs such as accessibility and responsiveness. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/0be1019c-7f22-479f-9a01-9c2bf0bf80a3/mockup_iphone.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/3b3fd69c-50f5-4afe-9c05-ffd77e447d3f/ipad_mockup.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/f1cd1d4b-1089-461c-87f9-1bcccdfea936/iMac+Pro+3+screens.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/04253c70-ff7a-410b-b9c0-00bdeeb56b27/Frame+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/aa96ed9e-bb0f-42b4-9a03-a6bb7b36266c/Screenshot+2024-07-03+at+01.03.49.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/4f6a3601-6c49-45c2-bf42-c109fe877537/Design+sprint+1%402x.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/e933d2c3-f04a-43a3-98ab-e64d8342091e/Design+sprint+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/ae29114a-17eb-4cc8-a508-a64b64a0ccfb/Taskflow.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1464c74b-3f31-4f03-9531-3fb21d69ff1f/validation%402x.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/773e04f7-b35a-44ee-87fa-bb99ba45aae9/gif+2.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/53c0a6f5-cdb5-4271-9fbe-f29a24bbdbc1/gif+1.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1fe3d1f4-0a29-4a3d-b105-7b390b4d4546/results.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/2d376c84-c07b-425f-8952-3c754f120dd9/01.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/28dec50a-0534-44b0-8faf-c5177538b6f9/2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/e3081955-25ae-4081-8305-e6c24babe4c3/03.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/0ede1ddb-9b6b-443e-898a-a66b205af095/04.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/defd7e1d-f4c9-449a-a915-0f597423c059/results%2B2.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/6bc06c06-c828-4dc8-9558-95473d3a9fdd/image+%283%29.png Work - Make it stand out I mapped the main flows of the app. My team added questions that we should investigate during the research phase. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/99f3c793-9448-460e-8c96-bf29397924ab/image.png Work - Make it stand out Step by step guide on the previous app https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/59b830c2-ec0d-417b-b34f-7fe022f6371e/image+%282%29.png Work - Make it stand out Business details screen https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/8a449738-056e-4e70-a531-06f71a6a287c/solutions+IA.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/d45a6b27-5cc9-42a4-b619-27f3662208fd/solution+-+saving+calculator.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/5e5522d7-7df2-4980-b7b0-3e289d96d538/solution+-+bank+details.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/a580cbae-7350-4a59-9729-d1d75ba416b2/solution+-+onboarding.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/5408646b-6488-4277-a052-a8f269b1b414/iteration+-+onboarding.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/17d2217d-c161-4c3c-ba64-b8ab87057423/exit+survey.png Work - Make it stand out 188 users answered the exit survey. I spoke with some customers, and I found a pattern: users got really confused about what to do after activating their accounts. They did not believe Uptrends would be able to solve their needs, and they did not see the value in testing the platform. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/ada5914f-2d99-441a-ad37-d8ae8ce78f0f/Mar-19-2026+15-53-03.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/6910ea6c-574c-48dc-8274-3c231e76b2eb/Mar-19-2026+15-53-03.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/53d9a359-0d04-4981-9c1d-e4fcf023e6d9/personas+%282%29.png Work - Make it stand out Operators are the biggest audience of Uptrends. They are the ones who setup platform and work monitoring incidents across the world. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/5720d997-0ea7-4a4f-a576-7d6d0c1d2617/IMG_3828.jpeg Work - Make it stand out Whiteboard exercise with executives in house. I facilitated the conversation, uncovering the main steps of the journey before landing on the product. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/d3100fc4-1ac9-4bca-a3f3-259b0ef7159b/Uptrends+-+FTUX+Map.jpg Work - Make it stand out After the exercise I summarized the findings in one document to gather alignment. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/7bace6ef-9a2d-4f93-a9c0-3e6de4aa8f88/site+health+journey.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/4ac52a3b-5c4c-44dc-b3a8-8ef8c79fa103/Screenshot+2026-03-19+at+23.43.32.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/fe9f040f-46a0-4520-a87b-169dd173205d/Screenshot+2025-01-10+at+14.11.11+%284%29+1.png Work - Make it stand out First round of conversation where we defined the main tasks the dashboard should accomplish. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/d79a2ac6-6c4e-4cc4-af62-5926fce6a17e/IMG_4280+1.png Work - Make it stand out Evolution of the wireframes with some database definition, and brief MVP scoping. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/65abac0a-36cf-4350-902f-494654d4f32f/20250131_141859+1.png Work - Make it stand out On the third meeting we had a basic structure of widgets that gives the operator a good picture of the health of their URL. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/da414a95-4946-4fbc-8870-ce2e892974ff/old+UI.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/7d544726-f814-4628-b9f7-cc92c1ed680c/site+health.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/44fde429-90d7-453b-af33-06081d9db421/site+health+widgets.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/385673fa-c887-408e-893d-5f44505abf9e/Activation+flow+-+before.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/143e4832-de0c-41e4-8a9e-5f046bcbba57/Activation+flow+-+after+copy+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/a541a62f-10b7-443e-91e0-9d7a6b6a71e1/Frame+1000002946.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hanrykluk.com/new-project-1 daily 0.75 2024-06-25 https://www.hanrykluk.com/ipsen daily 0.75 2024-06-25 https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1719351750671-LF04Y5A9ADI8SW52J7CT/image-asset.jpeg Ipsen https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1719351750671-LF04Y5A9ADI8SW52J7CT/image-asset.jpeg Ipsen https://www.hanrykluk.com/aela daily 0.75 2020-07-30 https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596061440369-CV0NT5TETKOP8IZMJFKH/brand+square%402x.png Aela https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1596060865976-LGHAN4FVZRHFESF3WI6T/Construction.png Aela https://www.hanrykluk.com/sanofi-copy daily 0.75 2024-07-02 https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/1719923266534-6CCQS8G4WW8PWVGWQ91U/banner.png Sanofi (Copy) https://images.squarespace-cdn.com/content/v1/5dd577a50810fe22cafb8816/d7478a6a-1002-493e-b110-4e86ba527d7c/components.png Sanofi (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference.